Reviews of the most useful UK dating websites

Dating Sites Niches Explained Top UK Dating Sites

Welcome to Top UK Dating Site, a leading web portal for information about online dating websites. We help visitors to our website, to make sense of the myriad of online dating sites and apps available today.  There are many platforms available for singles in the UK looking for the best website or app to use in their search for a date online.  We help our users to navigate the online dating landscape, through dating website reviews, dating apps review, relationship tips, online dating news. We also publish information about some of the most popular technologies and online dating platforms.


Which is the best online dating site

One of the most common question we get asked by visitors to Top UK Dating Site is “which is the best dating site online?”  The question may as well have been “how long is a piece of string? The truth is that there is no such thing as the best online dating site. There are hundreds and hundreds of very good dating websites. Whether one dating site or app is good, will depend on your personal needs and preferences. Haven said that, we recognise that some guidance or tips can help people narrow down the best online dating site or the best dating app for them.

To help narrow down the best dating site for our visitors, we concluded that categorising online dating websites into popular niches could be helpful. Here are some of the most popular online dating website niches, and a brief explanation about the type of dating site you can expect from each niche.


General dating sites

This was how all dating sites were, when dating website first popped up on the internet. Old, young, gay straight, Northerner and Southerners were all lumped into the same site. Users have to put effort into finding the right match for them.  Modern general dating site are much more sophisticated than that.  Users are segmented in modern general dating sites. General dating sites also feature tools that makes finding compatible single near you easier. Most general dating sites even proactively help you identify the most compatible single near you.


Mature dating sites


This is a euphemism for niche dating sites for men and women over the age of 50. Some mature dating sites lower the minimum age requirement by a decade, to 40. Mature dating sites are one of the most lucrative dating site niches online.  Singles over the age of forty tend to have more money to spend and have no problems paying for quality dating site subscription.


Adult dating sites (also called naughty dating)

Adult dating sites are site where members are there just for sex, and not necessarily seeking long term relationship.  Adult dating sites also go by several names including naughty dating and adult contacts. There is a slight difference between adult dating sites and adultery sites.


Adultery dating sites

Many dating site are full of married men/women pretending to be single. For people who are married or are in a relationship, but do not want to lie about the fact that they are in a relationship, adultery sites is where you will find them.


Other dating site niches

Other popular dating site niches, include regional dating sites. An example of a regional dating site is Marches Dating, a dating site for people in the Marches region, which includes Herefordshire, Worcestershire, Powys. There are alternative dating sites, such as Dominatrix Dating, a dating site for people into domme/sub scene and the list of niche dating sites goes on.

If you are aware of a dating niche, not mentioned about please get in touch with Top UK Dating Sites, we will love to include as many dating site niches as we can find in this article.

August Bank Holiday 2016 Weekend Dating Sites Discount Offers

40% off bank holiday dating site registration

40% off bank holiday dating site registration

This bank holiday weekend is a perfect time to find a date and possibly enjoy all or part of the long bank holiday weekend with someone new. Here are some websites Top UK Dating site thinks you could visit to find a compatible single this bank holiday weekend.
For those of you who are not looking for long term commitment, we have link to websites and apps used by singles who just want to flirt or go for a casual no strings date. Many of the sites featured have a discount code which could save you money off the full membership price. Here are some of the sites and the kind interaction and singles you can expect to meet:

UK Mature Dating Site
As the name indicates, this is a dating site for men and women over the age of 40. As with most dating sites, it is free to sign up. Once you join however, you have to upgrade to premium membership to be able to use the full functions of the website such as messaging other members, chatting with them and other features. To join you need to visit the sign up page which can be found here.

Flirt Online
This website is for guy and girls who are flirting, as we know, flirting can end up becoming a serious relationship and maybe not. As with most dating sites, signing up cost nothing, it’s when you really want to do some serious flirting with other members that you have to fork out some cash. One trick you can use to get yourself a discount on this website is to join and not upgrade your account to a premium account for a few days. Most of the time, they will send you a promo code that could know off up to 40% from your membership fee.
To join this website, you need to go to the sign up page which can be found here.

Online Dating Industry Facts 2015


Online dating can be either one of the most stressful activities you can take part in or it can be one of the most entertaining, depending on each individual’s situation. For those people with an outgoing personality, meeting strangers online for dating will probably be quite exciting. On the other hand, shy people will likely have some issues with it simply because they are not comfortable interacting with people they don’t know. Self-confidence and self-esteem also play a huge part in how successful someone will be on a dating website.

Still, it is helpful to be armed with as much information as possible when entering the world of online dating. Have a look at the following facts dealing with online dating that have surfaced in 2015:

  • Many major dating websites discovered that the first Sunday following New Year’s Day during the hours of 5PM to 8PM is the busiest day to try online dating. January 4, 2015 was that day this year.
  • Too many search options can make it difficult for users to overlook the unsuitable options.
  • IBM Researchers discovered that 60 percent of the 41 dating apps reviewed had security problems that left them open to cyberattacks.
  • Of the 91 million people worldwide that use dating apps, 61 million are men and 64 million people range from 16 to 34 years old.
  • A study involving 2,300 people ages 18 to 34 years old found that 39 percent of them were introduced by friends, 22 percent met through social situations, 18 percent met through work, 10 percent met by online dating, and 6 percent used social media.
  • Women who send a man a message longer than a tweet are 40 percent more likely to receive a reply.
  • Women who mention “drinks,” “lunch,” or “dinner,” in their messages are 73 percent more likely to receive a reply.
  • Singles attending speed dating affairs with more than 24 potential dating candidates are easily overwhelmed causing them to choose dates based totally on physical traits.
  • Compared to the 14 percent in 2001, today 80 percent of gay men meet their long term partners online.
  • Iran has launched a dating site to lure people away from western dating sites.
  • In June, Rhode Island publicized a health report stating a 79 percent increase in syphilis cases in that state from 2013 to 2014. Part of the blame for this has been placed on hookup dating apps. Health officials in Rhode Island also stated that new cases of HIV increased by 33 percent along with a 30 percent rise in gonorrhea cases.
  • The gay dating app known as Hornet encourages its members to update their HIV status once every three months.
  • Currently, 255 dating industry businesses employ 523 people.
  • China’s most popular online dating scam consists of fake profiles promoting escort services.
  • Selfies matter! One popular dating website found that women taking selfies received 4 percent more messages. On the other hand, men taking selfies got 8 percent fewer messages. Also, women taking full body selfies received 203 percent more messages.
  • Most women like to put off moving in together for 1 to 2 years. Men, however, are ready to go for it in 6 to 12 months.
  • 62 percent of singles using emoji while texting want to marry. These people are also usually more actively dating than those not using emojis.
  • Beautiful profile pictures are found to be more attractive to men but less trustworthy where as women find attractive profile pictures to be both beautiful and trustworthy.
  • Curvy women and tall men have more online social connections than slender women and shorter men. Young people 18 to 20 years old also boast more connections than singles 20 to 30 years old.
  • 49 percent of teens experienced abuse while dating. 24 percent males and 29 percent girls were victims as well as abusers in their relationships.

While those are all pretty interesting and need to know facts, there are still a few unusual things that online dating website users might find noteworthy.


To begin with, men don’t actually like getting short messages from women. Granted, this is much different than what you have probably heard about men hating women who talk too much, but it seems that if a woman sends a man a message longer than 140 characters, she is 40 percent more likely to get a reply.

Another thing that men like are women who aren’t afraid to make the first move. It seems they might actually like women who know what they want and aren’t afraid to go after it.

Did you know that there is a seasonal peak with online dating? Christmas to Valentine’s Day is the busiest time for online dating. Popular dating website Zoosk says that January 5th is the most popular day for online dating when 54 percent more people join.

Learn the fine art of using smileys in your messages. A classic smiley with a nose like this: 🙂 is 13 percent more likely to elicit a reply. Leaving out that all important feature and send this: 🙂 means you are 66 percent less likely to get a reply.

Being active is a draw to many people. An infographic made by Wired showed 380 of the 1,000 most used words in profiles and words such as “yoga,” “surfing,” and “skiing,” were at the top of that list.

Last, but not least, cut down on the online chatting. The Journal of Computer-Mediated Communication found that the more talking you do prior to a first date, the more you form expectations of that person which might cause a letdown when finally meeting.

Infographic: TOP 10 UK Adult Dating Websites

The infographic below illustrates the TOP 10 most popular adult dating websites founded online with active members based in United Kingdom. You can get the facts about UK adult dating websites and how effective they are. Check it out and see how they work.



Top Dating Sites for Easter 2013

Top Dating Sites for Easter 2013


As Easter is fast approaching and many couples are prepared for the inevitable festivities, it sometimes helps to use websites that will help your dating methods. These top dating sites for Easter 2013 aren’t just for couples either. Typically, Easter is a time of religious celebration but nowadays it’s generally a great time to spend time with your loved ones. If you’re single, sites like these can help in that respect.

Horse riding is one of the most common pastimes for the middle class demographic. Therefore there are a lot of singles that partake in Equestrian activities. is the go-to website for singles that also have in interest in horse-riding. All horse lovers are welcome, so even if you don’t currently ride a horse, you will be able to browse the site to find potential love interests that are also interested in horse-riding. is a trendy online dating website that specializes in providing UK singles with a platform to find love around the country. The site used to only focus on Londoners but has since branched out and now one can search for love in cities like Liverpool, Manchester and other towns around the UK. With such variety there is no excuse for anyone not to find a love interest this Easter. The website also offers singles with a forum and social networking sites like Facebook and Twitter to give members even more helpful information.

Now if you’re single during the Easter break and you’re from London, look no further than which offers Londoners the best information for dating in London this year. On the site is a search engine that allows members to find other London singles with just the click of a button. London is always busy, no matter what time of year. But during Easter, things can get hectic in the UK capital. A website like this can help you effectively find your perfect match this Easter.

Sometimes one is not searching for love. Sometimes all a person is interested in is the pursuit of a causal relationship. While this is frowned upon, there are certain websites that can help most singles find their casual sex partner. The best website for this over Easter is This website focuses on helping young singletons find a partner but not necessarily a long-term boyfriend or girlfriend.

There are long-term relationships and there is casual dating. But there is also, sex. Yes, some people are just interested in meeting up for sex. Over Easter this will not change and if this is something that interests you, look no further than Not only is it probably the best website in the UK to specifically find fellow horny singles but the site also provides members with tips and techniques that will give their sex lives a whole new dimension. More often than not, you will find someone to meet up with on the site because there are just so many other people that are looking for the same thing. The main reason the site is so popular is because it caters for the singles that are looking to bypass the actual dating process. There aren’t many sites like it.