Reviews of the most useful UK dating websites

White Label Dating Platform – Powered by Carling Black Label?

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There was a popular larger advert on TV quite a few years ago which depicts an animal or a person performing some amazing feat, for example a squirrel that run through some impressive obstacles to retrieve some nuts and a guy who was catching bombs and defusing them as they were dropped by a bomber, two passerby walk past with one remarking to the other that “I bets he drinks Carling Black label” image of this old advert flashed though my mind when the first payment from my White Label Dating powered dating site arrived.

About 3 weeks or so before the first payment arrive, I received an email from a White Label Dating representative via one of my dating sites telling me I could make more money if switch to their platform, naturally, the email was deleted immediately. I received another email from the same person a week or so later via another website of mine, she apparently thought I had not received the first email, the second email was follow up with a call, one thing led to another and I agree to try their platform.

I have been using White Label Dating platform for about 4 months now, like everything else in life, there are positive and negatives, the positive site for me far outweighs the negative hence I will continue using theme for the foreseeable future. Some of the pros and cons of using White Label Dating platform follows:

Reasons to consider using White Label Dating platform.

* Payout seem to be the quickest in the industry, pays every two weeks.
* Receiving payment is easier than with some providers, White Label dating just credit your account without the need for you to invoice them first.
* No set-up fee for your White Label Dating powered sites.
* Personal account manager who helps you grow your dating business.
* Easy to customise application.

Reasons you may not want to consider using White Label Dating platform

* Extensive customisation opportunity is not available.
* URL masking technology non existent, customers can see White Label Dating URLs everywhere.
* Limited opportunity for optimisting White Label Dating powered urls
* Pays 25% less than some dating platform provider on initial signups. (White Label Dating go 50/50, some provider go 75/25).

Reasons you may not want to use any dating platform provider

The reasons given previously are specific to White Label Dating while the reasons that follows are common to all dating services platform provider.
* You do not own the database of customers you bring to them, should you decide to cancel partnering with them, you cannot take the customers you brought into their database.
* You do not have direct access to your customers.

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5 Responses to “White Label Dating Platform – Powered by Carling Black Label?”

  1. Great to read this fine feedback, always nice to hear what partners think.

    A couple of things which may interest you:

    1. URL Masking will soon be available – initially to select partners and we’ll gradually roll out, you’ll hear more about this in June.
    2. SEO is also on the way – similar timeframe which will allow you to optimise much more.
    3. Yes we pay less but partners see more money in their pocket as WLD should convert much better (so it’s a smaller percentage of a much larger pie = still more money to you!) 🙂
    4. We can do shared database ownership in some situations – for larger partners we can do this, talk to your account manager. We can also send newsletters to your customers on your behalf (again, chat to account manager).

    Really pleased to hear your thoughts on WLD and what you want – it’s great to see that we’re focussing in the areas that our partners want us to, expect an even better next 4 months!!

    Best wishes,

    Ross Williams
    CEO, WhiteLabelDating.com
    http://www.whitelabeldating.com

  2. Steven Booth says:

    I’ve been using WhiteLabelDating.com for just over six months now. As someone with absolutely no previous experience in this market, I found the whole process of becoming a partner and setting up an online dating business a real breeze – and I put a lot of this down to the support and helpful advice my WLD account manager gives me.

    I’m now running four different sites with WLD in different markets, with my senior dating site funatfifty .co.uk, performing really well! What’s especially creditable to the guys at WLD is that once the sites are set up, and the marketing is in place, all four of my sites require very little management by myself. I can trust the team at WLD to keep the database live, process the payments, and send me my revenue earned every two weeks.

  3. Chris Blagden says:

    I have been running with WLD about 6mths and all my traffic is ppc driven, having not worked in the dating sector before it was a nice change and something else to run along side my core business. I have one adult site and a new general over 50’s site in the pipe.

    I think I have found it harder than most and the base revshare is a little dissapointing and it seems hard to get off 50% regardless of whether you earn £30 a month or £3000. I have started to invest in SEO also to boost the low margins over time but I hoped for faster growth which would have been more motivating. That said I am not going to quit as I still believe it will happen for me and I’d like to build a business around WLD.

    Ownership of data is a concern and I didn’t find out enough about that when I started but I will do now. I agree with the point about url masking and also I am concerned about Adwords looking like its too saturated with WLD template sites, greater customisation will help fix that as the impression of a unique offering is important.

    The partner management is first class and not having to bother about all the irksome customer service and database management is a real plus. Payments are always prompt and the twice monthly is a lesson to others in how to play.

  4. admin says:

    Steven Booth :

    All four of my sites require very little management by myself. I can trust the team at WLD to keep the database live, process the payments, and send me my revenue earned every two weeks.

    I like this two aspect of their services too, earning credited into you account every two weeks and the fact that the do all the support and the back of the house job leaving you to concentrate on marketing. Fantastic model in my opinion.

  5. admin says:

    First of all, I am not affiliated with WLD in any way, I am just a partner like you, I am not trying to defend them but just giving you my personal opinion. I think the 50% rev share is sensible, I probably think so because I used to run my own dating site with my own database support etc. I particularly hate the customer support aspect…. member can be silly an childish and extremely irritating…. I want glad WLD took all that headache off me and they are doing it perhaps more professionally than I used to do it, they also have to pay for the server and all the technology that actually powers the site and of course the staff of course I will like to get more that 50% rev share but think for 50% cut doing all the donkey work, its sounds fair.
    Another reason I think the 50/50 is fair is the fact that they pay partners within 14 days, when I used to collect payment directly myself using a 3rd party payment processing company, they actually keep my money for 30 days before its paid to me.
    I am concerned about the database ownership as well but like Ross Williams said above, in some cases the share the DB with you, perhaps you need to speak to your account manager.

    You are moving in the right direction with your investment in SEO, I think PPC prices is crazy, PPC account for 5% of my marketing spend, their are much more cost effective ways of driving traffic to your site than PPC (AdWords are particularly extremely expensive).

    @Chris Blagden

    Chris Blagden :

    I have been running with WLD about 6mths and all my traffic is ppc driven, having not worked in the dating sector before it was a nice change and something else to run along side my core business. I have one adult site and a new general over 50’s site in the pipe.

    I think I have found it harder than most and the base revshare is a little dissapointing and it seems hard to get off 50% regardless of whether you earn £30 a month or £3000. I have started to invest in SEO also to boost the low margins over time but I hoped for faster growth which would have been more motivating. That said I am not going to quit as I still believe it will happen for me and I’d like to build a business around WLD.

    Ownership of data is a concern and I didn’t find out enough about that when I started but I will do now. I agree with the point about url masking and also I am concerned about Adwords looking like its too saturated with WLD template sites, greater customisation will help fix that as the impression of a unique offering is important.

    The partner management is first class and not having to bother about all the irksome customer service and database management is a real plus. Payments are always prompt and the twice monthly is a lesson to others in how to play.