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Undercover Lovers – The Married Dating Agency?

The final novelty aspect of online dating wear off when the government started using online dating subscription as one of the items in the national virtual shopping basket use to measure inflation. Before then statistics and the Media stopped taking interest in all the wonderful stories of people meeting their soul mate online. One segment of online dating which still fascinate the media tremendously however is the married dating niche.

Perhaps because married dating websites are blamed for wrecking marriages and relationship, married dating sites such as Very Naughty Married Dating, Marital Affairs, Illicit Encounters, Loving Links and others are never out of the news especially Radio 4 women’s magazine programme Women’s Hour. Foolishly or wisely this seem to help ensure there is no shortage of new entrants into married dating niche, one such new entrant is a site called Undercover Lovers a site that describes itself as “The Married Dating Agency”.

Undercover Lovers is probably from a young and new online dating entrepreneur who is just starting in the dating industry. Though the site claims to have over 500,000 UK members and a 1:1 men women ration but it does not seem to have its own database, it is a white label branding of SexInTheUK which is the largest dating site in the Amorix White Label platform. Given the well know limitations of White Label dating platforms it is quite difficult to see what new unique angle Undercover Lovers will bring into the married dating niche other than its extremely well designed website.